©2018 by Phyllis McElroy Consulting, LLC.

Previous Work

Through strategic planning and a cohesive team-building approach, my clients have managed to get the results they sought after from my consulting services. Take a look at what I’ve done in the past, and contact me today.

2015 - 2017

Church's Chicken had a long-standing reputation in the community but not online. Along with colleagues I developed their first digital strategy complete with personas for each target demographic and an online voice for community management interactions.

2018

Mountain Valley Water needed a full service agency that created content, managed community management and implemented and executed a paid strategy.

2018

Metro Moving Co. was looking to create a consistent brand voice and generate leads for their business and referral program. I created content that had clear call to actions and consistanly used branding to convey messaging.

Academic and Professional Background

Throughout my career, I’ve assisted clients in defining some of their most complex marketing obstacles and building long-lasting strategies. Take a look at my resume to learn more about my professional and educational experience, and get in touch today.

Director of Social Media, McElroy Consulting

  • Craft, implement and optimize strategy for brands’ written, social and video content needs.

  • Develop weekly and monthly reports to analyze campaign success, generate applicable insights from

    program performance to incorporate into future programs, identify new and emerging digital trends.

  • Strategically plan and monitor social ad buying with hyper-targeted campaigns to drive performance and results nationally.

  • Mountain Valley Water - Increased followers across platforms ​100% ​since January, 2018, garnered nearly 22 million​ impressions and exceeded website traffic goal by nearly ​600%

  • Other accounts include, ​Huddle House​, ​The Greene Turtle​, and ​Metro Moving Co​.

Social Media Manager – Church’s Chicken, BFG

  • Actively engage with and mediate fan/follower conversations on social media and identify opportunities/threats in user-generated content for multi-million dollar brand.

  • Craft, implement and optimize strategy for brands’ written, social and video content needs.

  • Develop monthly report to analyze campaign success, generate applicable insights from program

    performance to incorporate into future programs, identify new and emerging digital trends.

  • Strategically plan and monitor social ad buying with hyper-targeted campaigns to drive performance and results nationally and in local DMAs.

  • Acquired over ​1 million​ fans on Facebook, increased followers on Instagram by ​200%​, and increased followers on Twitter by ​60% ​and oversaw about 1​ billion ​impressions.

  • Won digital creative business after only nine months of effective cultural insights, strategy and community management.

Communications Associate, AUC Robert W. Woodruff Library

  • Provided logistical support for the library’s key communication functions including; media relations, talking points, news releases, reports, web copy newsletters, brochures, copywriting and other marketing collateral.

  • Served as liaison to local art community for AUC Robert W. Woodruff Library’s Knowledge & Arts Initiative. (Host annual reception; create exhibit panels, transport artwork, managing art agreements etc.)

  • Produced thousands of visually impactful collateral pieces to promote Library-sponsored events and exhibits. (Using InDesign & Photoshop)

  • Developed promotional campaigns for the Library’s programs, services and resources.

Master's of Arts, Public Relations, 2015

Lasell College, Boston

BBA, Marketing, 2007

Georgia State University, Atlanta

Curious to learn more about my consulting expertise? Get in touch with me today.